Seems like Instagram, Twitter, Snapchat and my personal favorite, Facebook have made big leaps in the marketing world. No surprise there, social media has made it super easy and cheap for people to interact and market themselves. As awesome as social media can be, there are precautions any artist should take before posting their work to social media. I mean, do you really want to log in one day and see that your piece went viral – but no one knows you are the original artist? Or find out that you lost your chance to present in a large exhibit because that picture of you last summer was just a bit too telling? Yea, didn’t think so. So here are four things to consider before you post your work to social media.
Personal VS. Professional
Make a social media page specifically for your work. It’s another password to remember but totally worth the effort. It’s easier for onlookers to identify you as an artist and get a feel of your work within a few seconds. Art is a passion for most of us but if you are looking to gain national exposure or generate income from your art, your professional appearance matters, avoid distracting viewers with questionable pictures of your personal life. Artist Ricardo Dieguez, is a good example of what an artists Instagram Page for an artist might look like. Click here to take a look.
Once you have your professional social media page, it’s time to upload the picture. I’ve found a lot of artists to be apprehensive about uploading to social media. There are some valid concerns that someone else might claim your work as their own or not give you credit for your hard work because of this I encourage artists to watermark their work. Your watermark should include the artist name and a method to look you up, this could be your social media handle, website or email address. Try to place the watermark as close to the center as you can without ruining it aesthetically. To close to the edge and your watermark can be cropped out. You can pay a graphic designer to add the watermark but I suggest using tools that are available at no cost. I use Photobucket.com, a free online photo editor. If you have the software, Paint, Microsoft Word and the beloved Photoshop can also get the job done. Click here for steps on how to watermark your work using Paint.
I can not tell you the number of times I came across work that I genuinely loved but could not identify if the poster is the artist or an admirer. Just a picture, no caption, no details, nothing. So I say from personal experience, ALWAYS caption the picture. The caption should include; Title of the work, the artist (you) and maybe a short bio about yourself or the project. Often times, talent scouts may come across your individual photo before they come across the artist themselves – so it is very important that you caption each picture appropriately. It is also a really good marketing strategy on your part and a fan of that piece might be a little more inclined to take a look at your profile in its entirety. Miguel Hine does a really great job of captioning his work. Click here to take a look.
Im going to let you in on a little secret…hashtags are your friend. Consumers and businesses alike use hashtags as a tool when searching for new talent, so it’s a really important part of your caption. The key is to appropriately hashtag your work or posts in an effort to generate as much interest as possible. I recommend using hashtags that are already popular but relevant to your work. If you are a contemporary artist from Miami some good hashtags might be #MiamiArtist #ContemporaryArtist #MiamiArt. If you’re a photographer from New York you might include the tags #NewYorkPhotographer #NewYorkArt #Photographer. If you happened to do a piece referencing the current elections you can even add #2016Elections. Check out this really cool artist I found by searching #MiamiArtist Click here.
Looking to gain more exposure for your work? Would you like more tips to generate income for your work? Check out the MUCE Ambassador Program! For more information send an email to Lisa@MUCE305.Org.
Written By: Lisa Nellicliff
MUCE Ambassador Coordinator