Miami Urban Contemporary Experience (MUCE) took home the gold this month at the The Greater Miami Convention & Visitors Bureau (GMCVB) Small Business Pitch Challenge. Based in the heritage community of Little Haiti, MUCE pops up impressive art fairs, galleries and community events all around Miami. Bringing art to every community, the company believes that we owe it to our children and ancestors to preserve our heritage and to diversify the artistic landscape.
The team participated in the Tourism Business Enhancement program, coordinated by the GMCVB, as a requirement for the pitch. The program focuses on small multicultural companies in Miami’s heritage communities in an effort to provide these companies with the tools to help them both attract tourist and meet their needs. Ashlee Thomas, President of MUCE, states, “We are happy to have been a part of this and look forward to the growth of this program. It’s exactly what us small business owners need.”
Good thing, too, because MUCE has proven to be a valued asset to the heritage neighborhoods of Miami. MUCE has used events such as Miami’s Art Basel Miami to encourage traffic into the Little Haiti neighborhood. The prize won from the GMCVB funding will be used to increase the awareness of MUCE’s mission to be in a niches heritage experience to the global market.Click here for details
The GMCVB works with 4 different local government agencies and over 1,000 businesses in an effort to attract tourists and organizations to visit and patronize Miami. Dedicated to the growth of our heritage communities, the GMCVB markets and promotes all areas of Miami including our heritage communities such as Lil Haiti, Wynwood, Little Havana and West Coconut Grove. To learn more about the GMCVB’s effort click here.